Customer-Centric Innovation Marketing for IntelliSens by Huf Hülsbeck & Fürst

The HUF case study deals with the development of new market segments and the associated marketing of product and brand innovations. The company Huf Hülsbeck & Fürst GmbH & Co. KG successfully develops a universal sensor for tire pressure monitoring and thus addresses a new market segment for the company—the independent automotive aftermarket. Combined with favorable regulatory conditions, this offers an attractive market development in tire pressure monitoring systems. With the help of a concentrated marketing strategy, Huf Hülsbeck & Fürst GmbH & Co. KG is placing the new sensor on the independent aftermarket and expects the diversification strategy to create new growth opportunities for the company.