A/B Testing in Digital Product Management
摘要
A/B tests are a standard tool in product management to validate ideas or qualitative indications from a product discovery for the optimization of digital products based on real user feedback. This article first explains the basic structure of A/B tests, before discussing the fundamentals of hypothesis formation and the statistics used in A/B tests. The article concludes with specific advice on how A/B tests can be optimally used in digital product management.