Services of Sports Agencies

As a rule, sports agencies have a proven marketing expertise and a larger customer or client base. Their focus can concentrate on certain sports areas (e.g., winter sports). However, in many cases, they cover all sports and all topics related to sports sponsoring. Sports agencies can provide important support for sponsored parties as well as sponsors in partner acquisition and sponsoring implementation. The involvement of a sports agency is a make-or-buy decision. The chapter presents various types of sports agencies and their services. However, special aspects must also be considered when working with agencies. The agency Sportfive in cooperation with Hertha BSC is described as an example.