Qualitative Study

According to Sowa (2014), qualitative research within the scientific community in the 2000s had difficulty finding recognition as a research method. According to Meyer, Miggelbrink and Beurskens (2018), this circumstance increasingly changed due to the growing acceptance in the scientific community and, increasingly, institutionalized use. According to Auer-Srnka and Griessmair (2010), qualitative research methods, especially in business research practice, are usually used for preliminary studies.