Introduction

Times of globalization hold unprecedented opportunities for organizations of all sizes and according to Stütz and Hanisch (2008), change the business environment as we knew it previously. While in the past, the physical presence of a supplier in a respective country was often necessary in order to establish and maintain new business relationships, IT-supported technologies offer comprehensive opportunities to identify and approach new target customers. But how important do companies even think their own sales departments still are in times of digitalization, search engine optimization and webstores.