Artificial Intelligence (AI) for Platform Business Models

The further development into a platform and the use of AI technologies to support the platform business model offers companies the opportunity to counter the disruptive changes of the digital transformation. Platforms appear as business model patterns with different success rates in diverse business model clusters and also differ in terms of the way they use data. The design aspects of a platform, from launch to governance and controlling of established platforms, imply data use of varying intensity, for example for process control, decision preparation or automation. This results in different AI deployment options with varying degrees of impact on platform success depending on their influence on competitiveness and depending on the frequency of the supported processes, as well as several options for action for companies that want to locate themselves in the platform ecosystem.