Acceptance of AI Systems in Retail

This article examines the acceptance of AI systems in retail. To this end, five AI application scenarios are examined in more detail that are already considered realistic today—at least to some extent—or are already being used in practice. The article describes a small series of expert interviews, and aims to provide a synoptic forecast of how the use of AI applications in retail is likely to develop. In this respect, commercial trading companies are given indications of where investments in AI systems could be profitable, as increased acceptance by customers or other stakeholders can be expected.