Conclusion: The Mediaverse Toolkit

Contemporary media technologies and affordances are indicative of the constantly transforming landscape of television media. In examining the mediaverses of the various texts in this study, the complexities of the relationship between the text and its textuality are demonstrated. The discussion of genre at the beginning of each case study plays a significant role in distinguishing the texts, their production, consumption and delivery practices from one another, thus enabling a comparison of the texts and their respective cultural influences.