Our Car, the Habitat of Modern Society

Vehicle, car, transport mean, automobile. Different terms leading us to a human-machine-relationship that has never been stronger than in the present. The present where we reflect upon the relevance of cars for our lives. So, let me ask you how important the car is to you in this moment? We are not here to conduct an isolated study sponsored by the bosses of the automotive industry. It is rather our investigative mindset that holistically connects the car in all its facets with our human desires. Fulfilling our desires seem to be disconnected from the desire to own. The contextual conditions of where we are now, where we work now, and where we learn, is what interests us. We analyse and show how the Persona SetcardsTM help you to interact: how the environment, the mechanisms, and the soul of the car and how the car interacts with us, its inhabitants, and visitors. Additionally, the impact on urban and rural areas that move decision-makers and environmentalists.