The Joy of Innovation as a Feature of the Composable Enterprise

This section discusses the potential benefits of the ″composable enterprise″ due to its innovation capability and places the concept in the overall context of corporate development. The ″outside-in″ approach is highlighted as a special feature of successful innovations and the characteristics of a business model are identified. Consideration is given to the dangers of the innovator’s dilemma of clinging to proven, successful concepts for too long. Discussions of innovation are initially kept brief in order not to disturb the flow of thought of the lifecycle concept. Because of the importance of innovation for the composable enterprise, the topic is continued in Chapter 9 with a discussion of important innovation drivers. The figure below establishes the connection to the lifecycle model in Fig. 1.9.