Micromedia: Mobile Communication

Within a very short period of time, mobile communication has seemingly become a matter of course and an indispensable part of people’s everyday activities. Based on mediatization considerations, the mobile-communicating actor is turned toward media economics: Against the background of changing social mobility needs as well as individual mobility needs, an allocation of resources that satisfies personal needs to the greatest possible extent is increasingly mediatized. Following Hobfoll’s “Conservation of Resources,” mobile communication practice is thereby related not only to the preservation or increase of an individually available resource pool – but also to the possible reduction of the resource pool, which is individually only manageable and assessable to a limited extent, in view of structural, in particular economic, framework conditions and influences on mobile communication behavior.