Corporate Social Responsibility in Media Companies

The article outlines an innovative framework for the management of corporate social responsibility (CSR) in media companies. To this end, the different meanings of CSR are elaborated, and it is shown that CSR is also gaining strategic relevance for media companies. With the inclusion of central approaches of business ethics, it is clarified how the demands of business management theory can be reconciled with integrative business ethics. Finally, the framework concept of CSR management of media companies is presented using current examples from media practice.