Film and Cinema in the Age of Media Convergence

This chapter outlines the essential characteristics of the film market. First, the characteristics of films as an economic media and as a cultural good are introduced. Subsequently, the most important parameters of the recipient market and the essential procurement markets are dealt with. In this context, the differences to other media genres will be highlighted. The project-based value creation in the film industry is presented as a network. Current trends in the industry with regard to changes in production and distribution in the course of digitalization are also considered. Finally, the chapter looks at the cinema as a traditional distribution channel for feature films and highlights its opportunities.