Institutionalist Theoretical Approaches for Media Economics

The starting point of this contribution is a brief characterization and classification of institutional theories. In addition, characteristics of the object of study of this handbook – the convergent communications sector – are highlighted, from which specific challenges and requirements arise regarding the applicability of individual institutional approaches. Subsequently, neo-institutional approaches are assessed in terms of their application to media economics. Finally, in order to extend the limits of neo-institutional approaches, the combination with other theoretical approaches to media economics research of the convergent communications sector is recommended.