Value Creation System Linear Television

This chapter provides an overview of the macrostructure of the television market in Germany as well as Austria and Switzerland against the background of digitization and other general conditions. The status quo of the market is described from the perspective of its recent historical development and its resulting change dynamics. This is done primarily from the perspective of the broadcasters but with the inclusion of the relevant parts of the associated value chain. In doing so, the value-added stages of linear television are analyzed in their interdependence and with regard to their revenue relevance. Finally, this text sheds light on the various revenue models.