Periodicals/Subject Groups

The magazine is distinguished from other individual media by a certain formal-historical norm. Its criteria are periodicity, topicality, publicity, and discursive universality. The discursive universality is based on the pros and cons by means of journalistic forms of presentation, which are not bound to the topicality of the day. Printed, electronic, and digital magazines therefore have the same structure. The structure of the magazine therefore also appears on the technological platform of the Internet. The Internet should therefore not be seen as a competitor to traditional media such as printed magazines, newspapers, and books. It merely offers individual media another platform. However, magazine publishers on the Internet are facing increased competition for usage and rapid technological development. In order to continue to generate revenues in the advertising and reader markets, magazine publishers must push their marketing activities for the heterogeneous group of print and online magazines in equal measure. Magazines only generate revenues by means of their own journalistic quality.