Daily, Weekly, and Free Newspapers and Advertising Journals

This chapter deals with both the economic fundamentals of newspaper markets in general and the current situation on the newspaper markets in the DACH countries. The markets for daily and weekly newspapers, free newspapers, and advertising papers in the individual countries are briefly presented and analyzed. This chapter focuses on the development of the last 15 years, during which the newspaper sectors of all three countries experienced declining revenues and circulations. In the long term, the crisis in the newspaper markets is likely to worsen. This is due to fundamental changes in media usage and in the advertising market.