Management of Content in the Core Processes of Production and Distribution

The article focuses on the handling of data as a central resource of the value creation system of the digital media industry as well as the support of core processes in production and distribution with information systems. The content of the media industry is represented in the form of data. These exist in different forms and with different properties. The article shows which different types of data exist and which differentiated management of data is necessary, so that these can on the one hand represent the entrepreneurial events and control processes, and on the other hand can be used as “material” in the goods of the media industry. The article also provides a first building block for the theoretical-conceptual penetration of these issues in domain-specific form.