Optimization of Customer Interaction in Online Wine Trade Using the Example of the VICAMPO iOS App

This chapter describes how the use of an online shop can not only be simplified by a mobile app, but how customer interaction can be significantly increased at the same time. The simplification from a customer’s point of view is illustrated by different functions like recommendations, offers, rating of wines, reordering of wines as well as the check-out. An increase in the frequency of interaction is achieved through the use of so-called push notifications. The importance of a modern interaction design in a mobile environment is exemplified in the article as well as the use of a modern software architecture using a RESTful API. The implementation of the developed VICAMPO iOS app is done as a Minimum Viable Product (MVP), which convinces the customer by simplicity and clarity and at the same time offers clear advantages for developers, because the complexity of the application is kept as low as possible.