Strategic AI has transformed the functioning of organizations especially in the area od decision making and business performance. Many studies focus on AI adoption but limited research has explored how strategic use of AI influence decision-making and business performance. The study investigates the role of Strategic Artificial Intelligence (AI) in enhancing Decision-Making Quality and Business Performance in modern organizations. Strategic AI supports data analytics, predictive modeling and decision-making which enhances the accuracy, speed and efficiency of organizational decisions. In this research 108 respondents were analyzed through PLS-SEM model to examine the effect of Strategic AI. With the findings we analyze that alone Strategic AI has a strong impact on decision-making but its impact becomes more stronger on business-performance when combined with effective decision-making quality. Results shows that if an organization adopt AI strategically than it helps in improving the overall effectiveness and decision processes. This also concludes that organization should strengthen AI integration, invest in AI literacy and ensure transparency in decision-making through which AI benefits reflect in the business performance.

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Strategic Artificial Intelligence and Its Influence on Decision-Making and Business Performance: A PLS-SEM Analysis

  • Riya,
  • Ranjit Kumar Mukherji

摘要

Strategic AI has transformed the functioning of organizations especially in the area od decision making and business performance. Many studies focus on AI adoption but limited research has explored how strategic use of AI influence decision-making and business performance. The study investigates the role of Strategic Artificial Intelligence (AI) in enhancing Decision-Making Quality and Business Performance in modern organizations. Strategic AI supports data analytics, predictive modeling and decision-making which enhances the accuracy, speed and efficiency of organizational decisions. In this research 108 respondents were analyzed through PLS-SEM model to examine the effect of Strategic AI. With the findings we analyze that alone Strategic AI has a strong impact on decision-making but its impact becomes more stronger on business-performance when combined with effective decision-making quality. Results shows that if an organization adopt AI strategically than it helps in improving the overall effectiveness and decision processes. This also concludes that organization should strengthen AI integration, invest in AI literacy and ensure transparency in decision-making through which AI benefits reflect in the business performance.