Rapid technological development and diverse product offerings in the fashion e-commerce sector have led to higher customer expectations regarding an optimal product experience. This study analyses the potential of product experience management (PXM) solutions to improve the product experience for both Generation X and Generation Z consumers in Germany. A quantitative research design was adopted, involving a survey of 481 participants from both generations. The data were analysed using partial least squares structural equation modeling (PLS-SEM) to identify which elements of product experience management influence the product experience across generational groups. The results reveal that the expectations of Generation X and Generation Z differ less than previously assumed, although specific areas exist where product experience management can improve the experience for each group. Based on these insights, recommendations are provided for tailoring product experience management strategies to the needs of both generations.