The question of applying ethical reflexivity through defined parameters and mechanism in Sustainable Value Creation (SVC) for businesses is imperative. Studies are segregated on either of the two in the context of building Sustainable Business Models (SBM). A wide corpus of literature has attempted to design business models that are contextually sustainable with the implications of integrity and ethics. However, very few studies have focused on the institutional feedback loop through theoretical exchange of the overlaying elements that might define the pathways of ethical integration in the SBMs. This chapter bridged this gap by drawing theories from literature to analyze its components parallelly, analyzing ethical considerations and SVC separately on SBM to understand the distinctions and interrelations between the two concepts. The chapter acts as a comparative analysis between six major theories in this domain. While discussing the intersecting elements through this process, the study develops a conceptual framing to analyze the interrelations in depth. The chapter also presents business cases to analyze and support the developed concepts. The study presents a consolidated understanding for academics and business stakeholders to design and implement SBM strategies through opportunities and inclusive strategies. The study actively engages with the business strategies, analyzing the importance of ethical reflexivity in corporate social responsibility, which will help the stakeholders capture the important aspects of the sustainability parameters. These insights would guide the policymakers, managers and the other decision-makers effectively embed sustainability into the organization’s business functions and meet the stakeholders’ expectations.