The necessity of fast-moving consumer goods companies to react quickly to the issues arising in the supply-chain forces them to implement highly advanced technological solutions. This paper is based on the Dynamic Capabilities Theory (DCT) and focuses on how Digital Marketing Capabilities (DMC) and Customer Analytics Usage (CAU) affect Supply Chain Responsiveness (SCR) with the help of Demand Forecast Accuracy (DFA). The information was collected through a survey of 312 managers and specialists in the supply-chain and marketing operations of the FMCG companies in Jordan and analyzed in SmartPLS 4.0. These results indicate that both DMC and CAU have a strong positive influence on DFA and SCR, with DFA having a strong intermediating effect in the relationship between the two capabilities and responsiveness. These findings affirm that the adoption of digital strategies in the conduct of organizations improves the responsiveness of firms to market instability. The research has implications to managers in charge of marketing intelligence and supply-chain functions to guide the endeavors aimed at driving eagerness and competitiveness in dynamic markets.