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This research examines how six dimensions of electronic service quality—Efficiency, Delivery, Privacy, Speed, System Availability, and Reliability—affect the evaluation of Online Halal Food Delivery (OHFD) applications, and how this evaluation on customer loyalty. A quantitative, cross-sectional survey was conducted among 30 accounting students at Universitas Sumatera Utara. The data were analyzed for validity, reliability, and T-tests. The findings suggest that all six dimensions significantly enhance OHFD application evaluations, with System Availability emerging as the most influential factor. Evaluation, in turn, substantially increases loyalty, confirming the applicability of Boshoff (J Electron Commer Res 8:101, 2007) E-S-Qual model in the OHFD context. The findings highlight the importance of optimizing multiple service quality dimensions simultaneously to foster satisfaction and long-term loyalty among users.

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Digital Halal on Demand: Unpacking Service Quality and Loyalty in Online Food Delivery Platforms Among Accounting Students in Indonesia

  • 章节

  • 发表日期：

    2026年

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  • Sambas Ade Kesuma,
  • Nabila El Sani Siregar,
  • Risanty,
  • Yuni Annastia Suherman

摘要

This research examines how six dimensions of electronic service quality—Efficiency, Delivery, Privacy, Speed, System Availability, and Reliability—affect the evaluation of Online Halal Food Delivery (OHFD) applications, and how this evaluation on customer loyalty. A quantitative, cross-sectional survey was conducted among 30 accounting students at Universitas Sumatera Utara. The data were analyzed for validity, reliability, and T-tests. The findings suggest that all six dimensions significantly enhance OHFD application evaluations, with System Availability emerging as the most influential factor. Evaluation, in turn, substantially increases loyalty, confirming the applicability of Boshoff (J Electron Commer Res 8:101, 2007) E-S-Qual model in the OHFD context. The findings highlight the importance of optimizing multiple service quality dimensions simultaneously to foster satisfaction and long-term loyalty among users.