This study examines how mechanisms of the digital divide affect farmers’ attitudes and intentions toward the use of social commerce platforms within agricultural organizations in the Philippines. The study employed Van Dijk’s Digital Divide Model as its theoretical framework, concentrating on four dimensions of access: motivational, physical, skills, and usage. A quantitative survey involving 124 members of farmers’ organizations was conducted, and regression analysis was utilized to investigate the associated relationships. The findings indicated that only motivational access significantly predicted positive attitudes toward social commerce, but physical access, skills access, and usage access were not statistically significant. Furthermore, the findings indicate that merely supplying smartphones, connectivity, or digital training may be inadequate to promote the adoption of social commerce among rural farmers. The study emphasizes the significance of user motivation and perceived value in affecting digital platform utilization, challenging the assumptions that access inherently results in adoption. Lastly, the results underscore the necessity for more sophisticated, empowerment-focused initiatives and indicate a reevaluation of existing digital inclusion and ICT adoption frameworks in agricultural settings.