This study examines the impact of interactive strategies supported by digital tools on the development of literacy skills in seventh-grade students in Basic Education. The objective is to determine whether the use of platforms such as Canva, Genially, Kahoot, and Google Docs enhances academic performance in reading comprehension and written expression. A quantitative methodology with a quasi-experimental design was applied, distinguishing between an experimental group that received a technological intervention and a control group that followed traditional methodologies. The results, validated through statistical tests, show significant improvements in the experimental group in terms of both academic achievement and motivation. The study concludes that the pedagogical integration of digital tools enhances autonomous, participatory, and meaningful learning, offering new perspectives for educational innovation in school settings.