Smart Restaurant and Gen Z in Bekasi, Indonesia: How Perceived Ease of Use, Enjoyment, and Security Affect Revisit Intention
摘要
This study explores the impact of Perceived Ease of Use, Perceived Enjoyment, Perceived Security to Gen Z’s Revisit Intention in Smart Restaurant within Bekasi, Indonesia. With the rise of smart technologies which also affect F&B business, it leads to the emergence of Smart Restaurant. This smart restaurant characterized with innovative technologies such as self-service kiosk, robotic service, digital payment, and others which aligned with Gen Z preferences. This research uses quantitative method that employs part of Technology Acceptance Model (TAM) framework, analyzing 178 respondents in Bekasi, Indonesia gathered through online survey. The findings reveal that the three independent variables have significant impact on revisit intention. Perceived Ease of Use provide significance which indicates that smart restaurant has to provide seamless experience to all of their guests, especially Gen Z. Perceived enjoyment provide the least significance on the revisit intention, indicates that restaurant has to provide engaging and enjoyable experience. Perceived security provides the strongest significance out of the three independent variables, indicate that smart restaurant has to provide security and privacy in their usage of technology. This study emphasizes the necessity of using easy, engaging, and secure technologies in Smart Restaurants to fulfil Gen Z’s expectations and improve their dining experience. Upcoming study may research more wider areas or gather data offline for more varied insights. These findings offer the data for restaurant that seek to maintain Gen Z’s intention to revisit.