The processes of transition to the AI economy are connected with many implications for society, government, and government bodies. HR policy in the conditions of intellectualization involves digital personnel management. Large-scale dissemination of AI tools and digital services based on them leads to the emergence of new rules and conditions of work for digital personnel. This might lead to a possible violation of management ethics. In this research, we show that different subjects of the business environment can set various requirements for digital personnel. These requirements may negatively influence the ethics of digital personnel management, creating threats to the quality and efficiency of labour. We consider AI tools used for digital personnel management at the level of digital labour platforms and companies that use the work of digital personnel in offices. The analysis shows that digital labour platforms are more attractive for digital personnel compared to companies that are oriented towards digital personnel’s work in offices from an ethical point of view. The goal of this research was to systematise the specifics of ethics of digital personnel management depending on the tools of the AI economy with systemic consideration of the interested parties’ views. The novel aspect of this research lies in establishing the features of the development of the AI economy in digital personnel management in various conditions of employment.