In the research, the authors examine the socio-educational dimensions and sociological practices within the framework of the methodological principles for analyzing public opinion in the information society alongside a sociological case study on interpreting color as a social marker of commercial enterprises. The research presents and analyzes data such as the most popular applications among Russians for each type of platform and information on the color preferences of young people aged 14–35 and outlines the stages involved in creating advertising content for products and services aimed at mass youth consumption. The authors investigate the methodological principles of analyzing color as a social marker of commercial enterprises. They also explore the nuances of emotional color perception and its influence on consumer decision-making. Furthermore, the authors interpret the role of color in the products and logos of commercial enterprises within the context of informational materials, where buyers’ and consumers’ attention is directed towards specific content for commercial purposes, such as purchasing a product or service. The authors posed several questions to respondents to examine the factors that attract consumers to various services as represented in commercial products and logos. Finally, the research unveils the methodological peculiarities of public opinion in the information society.