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In our ongoing and inevitable quest to incorporate the rapidly evolving world of AI into coaching in a responsible manner, an important aspect is to understand how to create AI chatbot coaches that people want to use and that work. This new frontier in coaching begs many questions: can we simply replicate what human coaches do via AI? Or do AI chatbot coaches have hidden secrets that make it significantly different from human coaching? To answer this important question, it is necessary to do high-quality research to obtain empirical evidence, instead of relying on anecdotes. In this chapter, I will share insights from current research into the factors that influence users’ adoption of AI chatbot coaching, as well as its influence on their efficacy. The answer is not as straightforward as we thought.

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AI Coaching Chatbots: What We Know About How to Create Them, How Well They Work and What Coaches Think of Them

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  • 出版模式：

    开放获取

  • 发表日期：

    2026年

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  • Nicky Terblanche

摘要

In our ongoing and inevitable quest to incorporate the rapidly evolving world of AI into coaching in a responsible manner, an important aspect is to understand how to create AI chatbot coaches that people want to use and that work. This new frontier in coaching begs many questions: can we simply replicate what human coaches do via AI? Or do AI chatbot coaches have hidden secrets that make it significantly different from human coaching? To answer this important question, it is necessary to do high-quality research to obtain empirical evidence, instead of relying on anecdotes. In this chapter, I will share insights from current research into the factors that influence users’ adoption of AI chatbot coaching, as well as its influence on their efficacy. The answer is not as straightforward as we thought.