In recent decades, the concept of heritage has significantly expanded beyond monuments to include intangible elements, the surrounding environment, and the intrinsic connection of local communities. This broader perspective has given rise to the notion of cultural landscapes, defined by UNESCO as “combined works of nature and of man” expressing a long and intimate relationship between people and their environment (UNESCO. Cultural landscapes. Online, 2022). Alongside these shifts, the tertiarization of economies and a renewed interest in rural areas have positioned tourism as a pivotal tool for territorial development. Within this context, crafts hold untapped potential for fostering a holistic vision of culture. Crafts are dynamic processes embodying the knowledge, skills, and cultural expressions of communities. Deeply intertwined with their originating landscapes, they reflect the availability of natural resources, climatic conditions, and historical land-use practices. Preserving both crafts and landscapes is essential, as each sustains the other. Landscapes, often central to tourism campaigns and a “pull factor” for travellers, are frequently shaped by centuries of human activity. However, the decline of practices such as farming or livestock-keeping threatens to erase these landscapes and the knowledge they embody. Tourism initiatives centred on craftsmanship provide immersive experiences, allowing visitors to engage with its creation and understand its significance. Interpretive tours focusing on the interplay between human activity and the environment address this issue, offering insights through rich storytelling that combines historical facts and anthropological narratives. By connecting visitors to local traditions and heritage, these tours create a holistic understanding of cultural landscapes. Additionally, technologies like VR and mobile apps recreate immersive environments, enabling tourists to appreciate the complex relationships between natural surroundings and cultural practices. This approach enriches visitor experiences while promoting sustainable tourism that preserves these essential landscapes.