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The TOURAL project aims to revitalize rural and remote regions in Europe through sustainable and creative tourism development, emphasizing local community engagement, innovative business models, and new job opportunities. By prioritizing rural and remote areas, the project seeks to create a balanced approach between urban tourism hubs and underdeveloped rural communities. Through a multidimensional model, TOURAL will address diverse tourism niches—underwater cultural and nature heritage tourism, cultural and creative tourism, cultural science tourism, and silver tourism (UCCST). This integrated approach aims to leverage a range of value chains and collaborations with local stakeholders, fostering cross-border and macro-regional synergies. TOURAL’s framework emphasizes inclusivity and participation. Local communities and stakeholders will codesign policy pathways, collaboratively developing tourism offerings, services, and business models to foster the unique regional strengths. This participatory approach aims to ensure that tourism initiatives will resonate with community interests while promoting sustainable economic growth. The strategic dimension of TOURAL involves assessing barriers and sustainability, establishing action plans, and testing concepts through small-scale implementations that are validated with stakeholders’ feedback. Furthermore, TOURAL is emphasizing policy innovation, supporting updates to Smart Specialization Strategies (S3) using a bottom-up approach. Capacity building is central, with workshops and training sessions aimed at upskilling the local workforce, addressing community needs, and managing potential conflicts. In terms of business planning, the project envisions multi-destination and diversified tourism packages that will support the project’s smart UCCST goals. Finally, through its work in the business financing front, TOURAL will offer a one-stop-shop for partnerships, mentoring, and funding, creating a stable foundation for regional tourism value chains to flourish. This comprehensive approach aspires to empower rural regions to become attractive, sustainable tourism destinations, unlocking new economic opportunities and enhancing the quality of life for local communities.

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Multidimensional Approach Fostering Sustainable Tourism Growth in Rural and Remote Regions

  • 章节

  • 发表日期：

    2026年

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  • Evdoxia Eirini Lithoxoidou,
  • Stelios Krinidis,
  • Polyvios Raxis,
  • Vasiliki Drouga,
  • Dimosthenis Ioannidis,
  • Dimitrios Tzovaras

摘要

The TOURAL project aims to revitalize rural and remote regions in Europe through sustainable and creative tourism development, emphasizing local community engagement, innovative business models, and new job opportunities. By prioritizing rural and remote areas, the project seeks to create a balanced approach between urban tourism hubs and underdeveloped rural communities. Through a multidimensional model, TOURAL will address diverse tourism niches—underwater cultural and nature heritage tourism, cultural and creative tourism, cultural science tourism, and silver tourism (UCCST). This integrated approach aims to leverage a range of value chains and collaborations with local stakeholders, fostering cross-border and macro-regional synergies. TOURAL’s framework emphasizes inclusivity and participation. Local communities and stakeholders will codesign policy pathways, collaboratively developing tourism offerings, services, and business models to foster the unique regional strengths. This participatory approach aims to ensure that tourism initiatives will resonate with community interests while promoting sustainable economic growth. The strategic dimension of TOURAL involves assessing barriers and sustainability, establishing action plans, and testing concepts through small-scale implementations that are validated with stakeholders’ feedback. Furthermore, TOURAL is emphasizing policy innovation, supporting updates to Smart Specialization Strategies (S3) using a bottom-up approach. Capacity building is central, with workshops and training sessions aimed at upskilling the local workforce, addressing community needs, and managing potential conflicts. In terms of business planning, the project envisions multi-destination and diversified tourism packages that will support the project’s smart UCCST goals. Finally, through its work in the business financing front, TOURAL will offer a one-stop-shop for partnerships, mentoring, and funding, creating a stable foundation for regional tourism value chains to flourish. This comprehensive approach aspires to empower rural regions to become attractive, sustainable tourism destinations, unlocking new economic opportunities and enhancing the quality of life for local communities.