Following Malta’s accession to the European Union, the country has substantially increased investment in its cultural tourism product as part of a broader effort to diversify its tourism offering and promote year-round, sustainable, higher-value visitation. This chapter examines how the emerging Memory Twin model supports these national objectives by integrating tangible and intangible heritage into dynamic, digitally enhanced visitor experiences. Positioned within wider cultural tourism trends and national strategies, the study highlights the growing role of immersive technologies in reshaping Malta’s cultural landscape. Case studies from Heritage Malta, including exhibitions An Island at the Crossroads and Betrayal and Vengeance: The Slaves’ Conspiracy of 1749 in 19 Historical Drawings, illustrate how oral histories, multisensory environments, and animated historical reconstructions are transforming traditional heritage interpretation into interactive and emotionally resonant experiences. These digital innovations not only enhance accessibility and engagement but also reinforce long-term cultural preservation by maximising the reuse of digitised resources, protecting at-risk intangible heritage, and securing greater strategic value from Malta’s sustained investment in cultural digitisation. Drawing on the Memory Twin framework developed through the EU HERITALISE project and the UNESCO Chair on Digital Cultural Heritage, this chapter evaluates these initiatives against the framework’s three operationalisable criteria: tripartite data architecture, structured intangible heritage integration, and FAIR/CARE compliance.