This chapter provides a comprehensive analysis of the implications of minimalism for marketing practice. It first addresses the contradiction between traditional marketing’s emphasis on increased consumption and the values of minimalist consumers, who prioritize simplicity and intentional purchasing. The discussion covers multiple dimensions of marketing, introducing and defining “minimalism marketing” as an approach centered on sustainability and the reduction of excess accumulation. The chapter then examines strategic implications for companies, such as developing products focused on quality and frequency of use, and segmenting consumers according to their values. Building on this segmentation, four specific minimalist consumer groups are presented, each accompanied by customized marketing approaches. Ultimately, the chapter aims to equip practitioners with actionable recommendations, demonstrating how incorporating minimalism can enhance sustainable marketing strategies and support the lifestyle needs of minimalists with value-driven offerings.