The text initially introduces a theory that represents the conventional consumption process and then examines various motivators that drive people to lead a minimalist lifestyle. It distinguishes between personal and societal reasons and presents a prioritization ranking of these motivators based on a qualitative study with minimalists. Even though motivators are known, there is a lack of understanding of the motivation process of practicing minimalism in existing literature. Based on the interviews, a motivational process model for minimalist consumption behavior is proposed, which ranges from initial triggers through unmet needs and tensions to goal setting and new behavior.