On the stage of the business world, there is a magic spell—scarcity. It acts like a halo, convincing countless people that as long as a product is “rare,” its value will be eternal. Yet history and reality both tell us that this is merely a “paradox” of scarcity: mere rarity does not guarantee lasting value. What truly enables a product to transcend the category of consumables and become a vehicle of wealth is the interplay of scarcity, the hierarchy of human needs, strong monetary attributes, and social consensus.