This article explores the implications of integrating AI in the co-organization of the 2030 World Cup on sustainability and sustainability in Morocco. It presents an empirical study to highlight how AI, by changing the traditional parameters of the organization of major sporting events such as sustainability and environmental impact. Using a quantitative research model, this study seeks to understand how the integration of AI into the organization of the 2030 World Cup impacts sustainability and sustainability in Morocco. Five research hypotheses were tested using regression analysis on a sample of 208 participants with a direct or indirect relationship to the 2030 World Cup organization. Empirical results show that the use of AI for the management of sports and urban infrastructure, AI solutions applied to visitor flow management and intelligent transport, energy optimization of stadiums through smart grids, and smart waste management have a positive impact on sustainability in Morocco. The study highlights the importance of integrating AI into the organization due to the 2030 World Cup on sustainable development in Morocco.