In modern conditions of operation, aviation enterprises are faced with the problem of sustainable economic, in which the most important direction is the concept of effective management of resource potential. In order for an enterprise to have the opportunity for sustainable development, it must be able to effectively use resource potential during life cycle analysis, and it is equally important to ensure its preservation and total economic value. The formation of an effective resource potential strategy is achieved by providing value to consumers, increasing total economic value and the level of competitiveness of the aviation enterprise, increasing profits, reducing the resource intensity of transportation, and others. The total costs of an aviation enterprise are determined by the costs of maintenance, fuel and lubricants, salaries, air navigation fees, and other costs. This paper presents an approach to reducing the operating costs of an aviation enterprise by improving maintenance processes. The synthesis of the proposed method was performed on the basis of a heuristic analytical approach. The analysis was performed both analytically and on the basis of simulation. Improving the maintenance process is a key task of sustainable development in terms of reducing costs and the path to implementing environmentally friendly technologies.