Dr. Christine Jakobson is an ethicist and strategy consultant. In this interview, she reflects on her path from academic philosophy to advising large organisations on ethics, purpose, and technology. Dr. Jakobson argues that ethics consulting should not be reduced to compliance or regulation. Instead, she frames ethics as a form of practical judgement with creative potential, particularly its capacity to help leaders generate new options for action under conditions of pressure, uncertainty, and value conflict. Drawing on a Salesforce use case, the interview illustrates how ethics consulting can support clear commitments and values-driven leadership, with tangible implications for organisational trust, reputation, and economic outcomes. Dr. Jakobson situates ethics as a stable underlying structure beneath shorter-lived managerial trends, shaping leadership practice, organisational culture, and technological innovation. In closing, she discusses AI transformation as primarily a cultural and capability challenge, cautioning against single, overriding targets that distort behaviour and obscure second–and third-order consequences.