Purpose- India, the land of diverse culture and rich heritage also has a pool of ancient wisdom that extends to fields of philosophy, sciences, mathematics, medicine and governance. This ancient knowledge system, rooted in the Vedas, Upanishads, Ayurveda, and other ancient texts, holds immense potential to drive the progress of a self-reliant India, also known as Atmanirbhar Bharat. This paper aims to explore the synergy between the Indian knowledge system and the goals of Atmanirbhar Bharat from the lens of tourism, highlighting the significance of harnessing our ancient wisdom in shaping a prosperous and sustainable future. Approach -The study is qualitative in nature which involves a comprehensive analysis of existing literature. It includes an examination of successful initiatives that are instrumental in harnessing traditional knowledge systems for sustainable development within India. Findings- The study will contribute toward the existing literature related to Indian knowledge system and will put forth the important social and economic implications in tourism industry. Highlighting the potential benefits of integrating India’s ancient wisdom into the vision of Atmanirbhar Bharat, as well as how we can en-cash it with tourism that may provide new and vivid verticals to the Indian tourism industry. By reviving the Indian knowledge system we can forge a unique path towards prosperity, resilience and global leadership. Originality/value-The study will contribute toward the existing literature related to Indian knowledge system and will put forth the important social and economic implications in tourism industry. Highlighting the potential benefits of integrating India’s ancient wisdom into the vision of Atmanirbhar Bharat, as well as how we can en-cash it with tourism that may provide new and vivid verticals to the Indian tourism industry. By reviving the Indian knowledge system we can forge a unique path towards prosperity, resilience and global leadership.