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As reiterated throughout Part II of the book, the rise of digital technologies has significantly transformed the landscape of discourse production and dissemination, necessitating a critical adaptation of discourse analytical frameworks to the digital context. Social Media Critical Discourse Studies (hereafter SM-CDS) represents this conceptual and methodological shift, interpreting social media platforms not merely as new venues for discourse, but as carriers of transformed logics, structures, and dynamics of communication. While Part I of the book introduced some of the dynamics governing platforms, their impact on the public sphere, and how they are widely exploited by populist parties, this chapter reflects on the impact of affordances and platform logics on discourse practice. Indeed, SM-CDS completes the theoretical trajectory of the book by recognizing digital platforms as constitutive arenas of meaning-making, where interactional norms, multimodal practices, and technological infrastructures jointly influence how public discourses emerge and evolve (Esposito & KhosraviNik, 2023; Viola, 2023). In other words, as highlighted by Viola (2023), discourse on social media cannot uniquely be analysed using old frameworks that have been elaborated for non-digital discourse, but it becomes imperative to critically engage with the evolving communicative norms, shifting power structures, and the specific affordances of digital technologies (Viola, 2023). Starting with these promises, SM-CDS has, for almost ten years, represented an emerging and increasingly influential framework that integrates the core principles of CDS with insights from digital media and technology research (KhosraviNik, 2014, 2017, 2018). As proposed by the pioneer of the field, KhosraviNik (2017) and further elaborated by Esposito and KhosraviNik (2023), SM-CDS offers a theoretical and operational model that adapts the socially oriented, discourse-centred, and interdisciplinary commitments of CDS to the complexities of digital communication environments.

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Social Media Critical Discourse Studies: A Critical Approach to Discourse in the Digital Age

  • 章节

  • 发表日期：

    2026年

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  • Dario Lucchesi

摘要

As reiterated throughout Part II of the book, the rise of digital technologies has significantly transformed the landscape of discourse production and dissemination, necessitating a critical adaptation of discourse analytical frameworks to the digital context. Social Media Critical Discourse Studies (hereafter SM-CDS) represents this conceptual and methodological shift, interpreting social media platforms not merely as new venues for discourse, but as carriers of transformed logics, structures, and dynamics of communication. While Part I of the book introduced some of the dynamics governing platforms, their impact on the public sphere, and how they are widely exploited by populist parties, this chapter reflects on the impact of affordances and platform logics on discourse practice. Indeed, SM-CDS completes the theoretical trajectory of the book by recognizing digital platforms as constitutive arenas of meaning-making, where interactional norms, multimodal practices, and technological infrastructures jointly influence how public discourses emerge and evolve (Esposito & KhosraviNik, 2023; Viola, 2023). In other words, as highlighted by Viola (2023), discourse on social media cannot uniquely be analysed using old frameworks that have been elaborated for non-digital discourse, but it becomes imperative to critically engage with the evolving communicative norms, shifting power structures, and the specific affordances of digital technologies (Viola, 2023). Starting with these promises, SM-CDS has, for almost ten years, represented an emerging and increasingly influential framework that integrates the core principles of CDS with insights from digital media and technology research (KhosraviNik, 2014, 2017, 2018). As proposed by the pioneer of the field, KhosraviNik (2017) and further elaborated by Esposito and KhosraviNik (2023), SM-CDS offers a theoretical and operational model that adapts the socially oriented, discourse-centred, and interdisciplinary commitments of CDS to the complexities of digital communication environments.