The fourth and final case study examines the emerging use of Artificial Intelligence (AI) tools in the production and circulation of social media content by political leaders addressing the theme of immigration. By analysing Instagram posts from Italian right-wing populist leaders and parties, the case investigates how automated forms of language and visual generation are mobilized not merely to increase communicative productivity but, more importantly, to reproduce, legitimize, and normalize stereotypical representations of immigration, grounded in discriminatory discourses, racialized visual imaginaries, and entrenched power asymmetries. This object of inquiry fits squarely within the analytical tradition of CDA—concerned with ideology, domination, and the reproduction of inequality—while also aligning with more recent developments that emphasize multimodality and the platformized ecology of digital communication as essential dimensions of contemporary discourse (see e.g. Mayr & Machin, 2012; KhosraviNik, 2017, 2018; Kopytowska, 2022). Indeed, AI is intended here as a new multimodal grammar strategically deployed for ideological purposes, and, thus, this case study is particularly crucial as it represents a point of convergence between technological innovation and political discourse, in line with SM-CDS approach. Rather than acting as a neutral instrument, AI contributes to the reconfiguration of the digital public sphere by reproducing—and at times amplifying—dominant biases and ideological frames, and communicative styles (Putland et al., 2025; Byrne et al., 2024; Messingschlager & Appel, 2025). Indeed, from a CDS perspective, the use of Artificial Intelligence compels inquiry into how the dynamics of othering—and the construction of otherness—shift when they are, at least in part, delegated to machines that are themselves “trained” on human discourse. This case study, thus, invites a critical reflection on the automation of discourse production and its implications for political communication on immigration. In this sense, artificial intelligence is not merely a set of technical tools for automated content generation; it increasingly constitutes a discursive technology that visually, narratively, and affectively shapes the construction of otherness.