This study evaluates how three digital marketing strategies —travel vlogs, online recommendations from other users, and destination image building—directly influence potential tourists’ perceptions of ease of travel. Each of these variables predicts the travel experience, and the objective is to identify which exerts the most significant influence on travel decisions. A quantitative approach with a non-experimental cross-sectional design is used. Data are collected through an online survey administered to a sample of 287 individuals with higher education and prior experience in tourism. The scales’ internal consistency and validity are verified through reliability analysis and convergent and discriminant validity, ensuring that the items accurately and distinctly measure each construct. The most notable finding reveals that the visual and symbolic perception of the destination is the most relevant predictor of ease of travel. Next, audiovisual content generated by vlog creators provides additional value, and third, word-of-mouth recommendations in digital media reinforce expectations of accessibility and convenience. This order of influence confirms the importance of an experiential branding approach and the relevance of immersive formats and social recommendations in building travel expectations. In conclusion, while the three digital marketing strategies contribute significantly to improving the perception of ease of travel, prioritizing initiatives that reinforce the destination’s image through visual campaigns, experiential narratives, and an emphasis on attributes such as authenticity and safety is key to optimizing the effectiveness of tourism actions in the digital environment.