In this paper, the application of immersive technologies in the form of Augmented Reality (AR) and Virtual Reality (VR) as a planned approach to managing the environmentally/culturally sensitive landscapes is analysed with references to the example of the Bhimbetka Rock Shelters in India. The research was interested in technological development, cultural conservation and sustainability, and synthesising a conceptual framework to support sustainable visitor experiences and conservation strategies. A qualitative, constructivist methodology was employed, including a combination of theme synthesis, comparative benchmarking and an internal framework evaluation. Four key themes were drawn out, including digital storytelling, visitor impact neutralisation, ethical conservation processes and technology viability, which ultimately informed the establishment of a Heritage Immersion Sustainability Framework (HISF). The results indicated that immersive media can dissociate physical access from the interpretive experience to mitigate anthropogenic pressure on at-risk heritage sites, for example, while improving educational and emotional responses to the site. The HISF model actively engages with the United Nations Sustainable Development Goals, making it both contexts responsive and universally scalable. The major new contribution is the recommendation that immersive technologies be circulated and employed by various sectors together, as well as used as ethical, inclusive and self-reflective tools as heritage governance. Further empirical testing was recommended where subsequent testing of the use and relevance of the HISF model can be further assessed in new and ongoing-amplifying heritage tourism contexts.