Film reviews significantly shape viewers’ perceptions and a film’s success. This study explores the dominant sentiments in indie and studio film critiques, highlighting factors influencing audience reactions. The study follows a five-step literature review process, examining dominant sentiments from critics and viewers in indie and studio film reviews. Literature shows positive sentiments in both types of films, driven by engaging stories, emotional impact, and cultural authenticity. Indie films attract audiences with unique themes, while studio films appeal to broader demographics with high production values and star-studded casts. Negative sentiments often stem from poor acting and disjointed narratives. Understanding audience preferences and thorough planning are crucial for film making success. The study’s implications span the film industry’s technological, economic, social, and policy aspects. Future filmmakers should align content with audience preferences and invest in comprehensive planning to create widely resonant films. Leveraging these insights can help filmmakers navigate the film industry’s direction, producing films that receive positive reviews and connect with audiences globally.