Morocco’s target of generating 52% of its electricity from renewable sources by the year 2030 will necessitate the import of a great deal of renewable technology and also make trade policy the main area for cost reduction measures. This study examines how non-tariff measures (NTMs) affect the price of imported renewable technologies in Morocco and eight comparator countries. A fixed effects approach is employed to derive the ad valorem equivalents of various types of NTMs using panel data on tariffs, NTMs, and trade flows. Results show that the presence of at least one NTM raises import prices by 11.6%, with each additional measure adding 7.2%. SPS, TBT, and Price Control Measures generate the highest surcharges, with price controls reaching 52.6%, while some non-technical NTMs are associated with lower prices. For Morocco specifically, TBT measures increase renewable technology import prices by 17.9%, posing a significant barrier to deployment. These findings highlight the scope for targeted trade-policy adjustments to lower technology costs, strengthen energy security, and better align Morocco’s import regulations with its climate and renewable-energy objectives.