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In the digital era, Artificial Intelligence has become an integral part of Global fashion industry. This paper explores the various factors of AI with a focused case analysis of Zudio's localized innovation and marketing strategy in Jaipur, India. To meet with international fashion trends and the growing use of modern Artificial Intelligence (AI), it is important that today’s fashion market focuses on Predictive inventory (knowing in advance what products will be needed), Customer personalization (offering tailored experiences), and Customer satisfaction. This paper explains how Zudio a fashion brand under the Tata Group, is using AI technology to create a customer-focused strategy and improve its services in Jaipur city. In this paper, the statistical test (Chi square and ANOVA) is applied on 295 respondents from five outlets of Jaipur to find out the relationship between demographic and psychological factors and their impact on awareness of AI and Customer satisfaction. The study explores that demographical factors viz age, education and technological knowledge and their impact of consumer responses on AI enabled services. The paper offers strategic suggestions how AI embedded service can enhance Zudio as an emerging fashion brand especially in the local retail fashion industry.

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AI-Driven Transformation in Fashion E-Business: A Comparative Study of Global Benchmarks and Zudio’s Jaipur-Specific Innovation Strategy

  • 会议论文

  • 发表日期：

    2026年

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  • Reema Singh,
  • Vijay Singh Rathore,
  • Tanuja Jain,
  • K. Prabhakar,
  • Pritish Rana

摘要

In the digital era, Artificial Intelligence has become an integral part of Global fashion industry. This paper explores the various factors of AI with a focused case analysis of Zudio's localized innovation and marketing strategy in Jaipur, India. To meet with international fashion trends and the growing use of modern Artificial Intelligence (AI), it is important that today’s fashion market focuses on Predictive inventory (knowing in advance what products will be needed), Customer personalization (offering tailored experiences), and Customer satisfaction. This paper explains how Zudio a fashion brand under the Tata Group, is using AI technology to create a customer-focused strategy and improve its services in Jaipur city. In this paper, the statistical test (Chi square and ANOVA) is applied on 295 respondents from five outlets of Jaipur to find out the relationship between demographic and psychological factors and their impact on awareness of AI and Customer satisfaction. The study explores that demographical factors viz age, education and technological knowledge and their impact of consumer responses on AI enabled services. The paper offers strategic suggestions how AI embedded service can enhance Zudio as an emerging fashion brand especially in the local retail fashion industry.