This paper examines how blockchain-enabled traceability systems can address logistics challenges at South African ports, with a particular focus on the wine industry. We examine the role of blockchain platforms in addressing issues such as congestion, counterfeiting, and inefficiencies that impact the wine export industry. As a pre-survey, interviews were conducted with three stakeholders from the wine industry to gather insights. Case studies of South African wine exports were analyzed to evaluate the effectiveness of blockchain in supply chain optimization. Blockchain traceability solutions can significantly enhance transparency, reduce delays, combat counterfeiting, and improve overall supply chain efficiency. The system facilitates faster customs clearance and promotes sustainability by minimizing unnecessary physical interactions. This study presents a novel approach to integrating blockchain technology with port logistics, addressing industry-specific challenges in a critical export sector. It highlights the untapped potential of digital technologies in transforming port operations, particularly in emerging markets.