AI vs. EI – Understanding the Nexus Between Artificial Intelligence and Emotional Intelligence and Its Challenges for the Marketing Domain
摘要
The discourse pertaining to Emotional Intelligence (EI) has long been a focal point of investigation in the social sciences, delineating EI as an inherent human trait, capability, or competency. Concurrently, the recent prominence of Artificial Intelligence (AI) has sparked attention, with discussions ranging from whether AI has replaced human intelligence to the appropriateness of ascribing “intelligence” to its functions at all. Technological endeavors have infused artificial intelligence with human-like emotions, aiming to confer upon it a semblance of human interaction. The intersection between EI and AI within the realm of business relationships has emerged as a burgeoning area of scholarly interest. This review presents a synthesis of contemporary business-related literature addressing the challenges and complexities in the convergence of AI and EI. In a thematic survey of academic discourse over the past five years, this contribution delineates advancements and obstacles in five thematic domains. These encompass a spectrum of empirical research and conceptual frameworks in management and leadership, service sectors, technical and theoretical realms, marketing, and consumer behavior contexts, as well as ethical and cultural considerations.