Due to limited surface water availability, groundwater plays a vital role in supporting agricultural, residential, and industrial activities at both national and local levels. This research focus on thoroughly evaluating the potential groundwater zones in the Murshidabad district. The assessment relied on nine variables: geological compositions, lineament density, soil texture, drainage density, slope, rainfall, topographic wetness index, topographic position index, land use, and land cover. The Analytical Hierarchy Process (AHP) and GIS methodologies were combined to gain a detailed understanding of the groundwater potential in the area. According to the findings presented above, creating a groundwater potential zone map could prove to be a valuable tool for monitoring groundwater resources in regions like Murshidabad District. Such a map could offer crucial information to decision-makers, aiding them in devising effective strategies to sustainably manage groundwater for urban development and agricultural purposes. By identifying suitable exploration sites based on specific needs, this approach can contribute significantly to the effective utilization and maintenance of groundwater resources.